Pierson's New ShowPierson's New Show

Chocolate’s Journey: From Ancient Cultures to Global Industry

Discover the rich history of chocolate, from its ancient roots in Mesoamerica with the Olmecs, Mayans, and Aztecs to its evolution as a modern global delicacy. Learn about its production process, technological breakthroughs, and the ethical challenges in today’s cocoa trade. This episode dives into the traditions, innovations, and sustainability efforts shaping the world of chocolate.

Published OnApril 24, 2025
Chapter 1

From Mesoamerica to Modern America

Alex Rivera

Alright, so let’s go waaay back—back to 1500 BC, when chocolate wasn’t, you know, the delectable dessert we think of today, but something way more... uh, sacred! Picture this—Mesoamerica, dense jungles, vibrant civilizations, and voilà—enter the Olmecs. Turns out, they were the first people to figure out that this weird, bitter cacao bean could be turned into something magical.

Eliot Sparks

And by magical, you mean a ceremonial drink, quite bitter, far from the sweet chocolate we know now. The Olmecs, the Mayans, and later the Aztecs believed cacao was a gift from the gods—literally food of the gods. They called it "kakaw" or "xocolatl," which—

Alex Rivera

—means "bitter water," yeah?

Eliot Sparks

Exactly. They mixed ground cacao with water, spices like chili, even cornmeal. Nothing sweet. It was, in essence, a drink for rituals or reserved for the elite. You can imagine priests or warriors sipping it before battles or ceremonies, can’t you?

Alex Rivera

Yeah, and it wasn’t just a drink—it was, like, currency too. You could use cacao beans to buy stuff, like food or even pay taxes—which is kinda wild when you think about it.

Eliot Sparks

It does highlight how central cacao was to their societies. And when the Spanish conquistadors arrived in the 16th century, they were... well, intrigued, to say the least. They brought cacao back to Europe, didn’t they?

Alex Rivera

Oh, totally. And it didn’t take long before it got the European sugar treatment, and BOOM—chocolate started evolving. By the 17th century, it was this luxurious, sweet drink, popular mostly with royalty and the upper class. Imagine powdered wigs, fancy cups, the whole deal.

Eliot Sparks

Quite a contrast to how it began. And here’s something fascinating: although chocolate spread across the globe, some regions, like Oaxaca in Mexico, chose to preserve their traditional ways of preparing cacao. Artisanal chocolate, made with stone-ground cacao and infused with spices, remains a significant cultural practice there.

Alex Rivera

Oh, Oaxaca chocolate is amazing. It’s like stepping back in time but... delicious. There’s this whole respect for the process, the history—

Eliot Sparks

And the connection to their ancestors. It’s that balance between innovation and tradition. Quite remarkable, isn’t it?

Chapter 2

The Transformation: Crafting Chocolate Over Centuries

Alex Rivera

So, after all that rich history and tradition, it makes you wonder—how does cacao actually turn into the chocolate we know today? I mean, it's not like you just grab the beans, give them a rinse, and voilà, a dessert bar. There's got to be some magic or hard work involved, right?

Eliot Sparks

Not quite. The path from cacao bean to chocolate bar is fascinating—and extremely intricate. It all begins with fermentation. Once the beans are extracted from the pods, they're buried under banana leaves or placed in fermentation boxes for several days. The process, and this is crucial, allows the bean’s sugars to break down, forming those wonderful aromatic compounds we eventually associate with chocolate.

Alex Rivera

So it’s not just a natural bean-y taste—it’s kind of… sculpted, right?

Eliot Sparks

Very much so. After fermentation, the beans are spread out in the sun to dry, which halts the fermentation process and prevents mold. Then comes roasting, possibly the most influential stage. It's what really enhances that chocolatey flavor, giving it depth and complexity. Think of it like coffee beans—it’s all about striking that ideal balance.

Alex Rivera

Oooh, like when it smells kinda nutty and rich? That’s the roasting doing its thing?

Eliot Sparks

Exactly. Each step is essential to creating that smooth, rich taste we love. But here’s where it gets interesting—this process hasn’t always been as refined as it is today. Remember Van Houten?

Alex Rivera

Oh, the guy with the cocoa press, right? Like, back in the early 1800s?

Eliot Sparks

Correct. In 1828, Dutch chemist Coenraad Van Houten invented the cocoa press, which revolutionized chocolate production. His press separated cocoa butter from cocoa solids, making chocolate smoother and easier to work with, paving the way for modern confections. It's also why we have cocoa powder today.

Alex Rivera

Wait, hold up. Before that, everything was, like... grainy?

Eliot Sparks

Exactly. Chocolate was thick and gritty. Van Houten’s method transformed that by creating a finer, more versatile product. And modern technologies have built on his innovation, allowing us to tweak texture, enhance taste, and create distinct variations of chocolate.

Alex Rivera

Which brings me to my burning question—dark chocolate versus milk chocolate. Like, aside from the taste, how different are they, really?

Eliot Sparks

Ah, a classic dilemma. The fundamental difference lies in the cocoa content. Dark chocolate generally has a higher percentage of cocoa solids and less sugar, making it more bitter but also richer in antioxidants. Milk chocolate, on the other hand, includes more sugar and milk powder, resulting in its creamier, sweeter flavor. Both have their merits, of course—it’s all subjective.

Alex Rivera

Okay, but what about that whole "dark chocolate is healthier" thing? Like, how true is that?

Eliot Sparks

Well, it’s not entirely a myth. Dark chocolate, particularly with a cocoa content of 70% or higher, contains flavonoids, which are beneficial for heart health. But it’s still chocolate—meaning it should be enjoyed in moderation. Unfortunately, the marketing tends to, shall we say, exaggerate its health benefits.

Alex Rivera

Right, so I can’t just binge on dark chocolate and call it "healthy eating," got it. But it’s fascinating how much science goes into crafting something so... comforting, you know?

Eliot Sparks

It truly is. From ancient rituals to cutting-edge technology, chocolate production embodies a blend of art, science, and history. And yet, there’s so much more to the story, including where it all comes from today.

Chapter 3

The Bitter Side of Chocolate

Alex Rivera

So, with all those game-changing innovations like Van Houten's cocoa press and modern refining techniques, chocolate has come a long way. But... it’s not all rainbows and sweet cocoa dreams, right? We’ve got to talk about the tricky stuff, like where it actually comes from and how it’s made today.

Eliot Sparks

Indeed. Most of the world’s cocoa comes from just a few places: the Ivory Coast and Ghana in West Africa, along with Indonesia. These countries, particularly West Africa, supply around 60% of the global cocoa. But behind the sweetness lies some rather... bitter truths.

Alex Rivera

Yeah, like the, uh, ethical challenges in the supply chain?

Eliot Sparks

Exactly. Child labor, for instance, remains a significant issue in cocoa farming. Despite global awareness and initiatives, thousands of children are still working under terrible conditions, often missing out on education. And it’s not just that—many farmers earn less than a living wage, which perpetuates the cycle of poverty.

Alex Rivera

It's, uh, kinda crazy to think about, right? Like, here we are blissfully munching on chocolate bars while the folks growing the beans can’t even make ends meet.

Eliot Sparks

Quite. And beyond ethical concerns, the environmental impact is considerable too. Cocoa farming is a major driver of deforestation, particularly in areas like Côte d’Ivoire, where vast swaths of rainforest have been cleared to make way for plantations. This, of course, exacerbates climate change.

Alex Rivera

So it’s like... this massive ripple effect, yeah? Deforestation, loss of biodiversity, and all of it tied to snagging the cheapest chocolate we can find. No one thinks about that when they’re staring at the candy aisle, though...

Eliot Sparks

Absolutely. But there is hope. There’s been a growing push for sustainability and ethical practices in the chocolate industry. Fairtrade and Rainforest Alliance certifications are helping to ensure that farmers are paid fairly and that environmental standards are met.

Alex Rivera

And more people are paying attention to that stuff, like looking for those little green and black logos on the bar wrappers—

Eliot Sparks

Correct. Consumer awareness is key. Choosing ethical chocolate not only supports better practices but also encourages companies to adopt higher standards. Still, there’s much progress to be made, particularly at the governmental and corporate levels.

Alex Rivera

Man, that’s a lot to chew on... pun, uh, totally intended. But for real, it’s wild how this one little bean’s become such a global phenomenon—and how much responsibility comes with enjoying it.

Eliot Sparks

Indeed. Chocolate represents a fascinating intersection of enjoyment and ethics—balancing the pleasure it brings with the imperative to ensure fairness and sustainability within the industry. Traditions like National Chocolate Day celebrate its cultural significance, but they’re also an opportunity to advocate for responsible practices.

Alex Rivera

Yeah, it’s like, we can celebrate the good without ignoring the challenges. And doing your homework as a chocoholic? Totally worth it, right?

Eliot Sparks

Without question. Chocolate, in all its complexity, deserves to be appreciated—not just for its taste, but for the people, stories, and ecosystems behind every bar.

Alex Rivera

And on that note, I think it’s time to wrap up. We’ve taken you from ancient cacao rituals to... well, modern-day questions about ethics and sustainability. It’s been a sweet journey—pun still intended—as well as an enlightening one.

Eliot Sparks

Agreed. Chocolate truly encapsulates history, innovation, and humanity at its best... and its worst. But the more we know, the better choices we can make.

Alex Rivera

Right? So, hey, thanks for tuning in, everyone. Go enjoy a piece of chocolate today, but—remember—make it a thoughtful bite. We’ll catch you next time!

Eliot Sparks

Goodbye for now.

About the podcast

This is a show that talks about Pierson Marks being the CEO of Jolly Pops.

This podcast is brought to you by Jellypod, Inc.

© 2025 All rights reserved.